Assomac Talks Hosts

Virtual and Augmented Reality Empowered Education on Leather Goods Sector

3D technology as a key tool for the training and development of a new generation of highly skilled leather goods workers, oriented toward high-end products, with the aim of strengthening leather goods production in Italy and the rest of Europe.

A study conducted across 4 different European countries aimed at defining a professional curriculum that can concretely meet the innovative needs of a strongly traditional sector


Rita Souto

Director of training unit at CTCP

Engineering background, 28 years of experience in Footwear Industry. Since 1998 deals with several training and qualification projects, at national and European level, since the diagnosis, design/conception, implementation, and evaluation, assuring the quality of the training provided to different target-groups. Wide experience in coordination of national and international project in the field of training/employment.

Ana Vasconcelos

General Manager at Belcinto

Integrated the company in 1975, where she have started her professional career, being now Production and commercial Manager. Vice-President of Apiccaps, the Shoe ,Leather goods and Components Association. Co founder of Pista-Magica NGO, acting as a volunteering school.

Paolo Amato

President of Leu Locati

President of Leu Locati Other roles: Council Member of Assolombarda SME Group and Assolombarda Sistema Moda; Consultant/ Lecturer for Luxury Market at Politecnico di Milano, Bocconi and Cattolica Universities; Lecturer for Accessories development at Domus Academy Milano, IED and Marangoni Institute (Milan), Arsutoria School.

Pedro Pereira

Partner & Creative Director at byAR

Augmented Reality Specialist & Entrepreneur, With the conviction that Augmented Reality (AR) is part of our present and future, in 2015, I founded byAR Augment Your Reality, a company that designs and develops digital experiences based on AR technologies. I have developed new interaction concepts and projects with devices of our future, for example, Microsoft Hololens.

Matteo Pasca

Managing Director, Arsutoria School

Matteo Pasca is the Managing Director of Arsutoria School, a Milan-based international training school specialised in the design, pattern making and prototyping of shoes and bags with an in-house teaching factory. He is also the Managing Director of Edizioni AF, Italy's leading B2B publishing house in the footwear, handbags and tannery sector. Engineer by training, proud to have been part of Arthur Andersen's organisational and technology consulting division, he attended MBA in general management and came to the industry out of love.