Sustainability & Measuring

Until recently, the concept of Sustainability was applied with a binary logic: a product is or is not sustainable. The great technological advances but also the growing sensitivity towards this issue on the part of the consumer suggest a more realistic and also more pragmatic approach.

Sustainability is a path that involves several steps and, implicitly, different levels of compliance. What was sustainable yesterday is no longer sustainable today, and what is sustainable today will not be sustainable tomorrow. In this new approach it becomes therefore essential to find and adopt sustainability measurement processes that are objective and international standards: establishing the level of sustainability allows us to recognize sustainability not as an end point but as an ongoing process, both by companies and consumers.

How is technology supporting the measurement of sustainability? How can we recognize the degree of sustainability of a product?