Fashion has always faced the challenge of continuous innovation. New concepts, new colors, new trends, new materials are the vital essence of a sector that has always been devoted to innovation, but today, more than ever, it is called to reconcile the need for change with that of sustainability.
Unlike other purely creative sectors, Fashion is a hybrid between material and immaterial, between creativity and technology, a so-called Hybrid Creative Product (HCP). Product and technological innovation are therefore integrated in a symbiotic way: on one hand, technological innovation is led by new concepts and new trends emerging from consumer markets, but on the other hand, creative and product innovation extends its potential thanks to technological innovation that provides new materials and new processes.
In this session we want to explore how technology is expanding the possibilities of creatives, supporting them with new solutions. How much will the fashion of the future be the result of the technological research of the present?