Apego and the shoes for the French Olympic team

The project for Le Coq Sportif was developed by the Italian mould manufacturer who provided all-round consultancy for the creation of the model.

The Le Coq Sportif project stems from the brand’s desire to provide the French team, which would have participated in the Beijing 2022 Winter Olympics, with footwear that best represents France for the inauguration and closing ceremonies. The production was entrusted to the important French footwear group Eram, which, in turn, asked for the collaboration of Apego for the development of the models.

The promotion of French values has found expression in the insertion of the stylised tricolor in the heel, made unique by a very modern design and the skilful use of a multi-coloured TPU mould. But Apego’s work was not limited to the study of the mould: “We also provided consultancy services for the construction and engineering of the uppers on the basis of the creative inspiration transmitted by the customer”, says Alessio Masera, sales manager of APEGO. It is from this involvement that derives the reason for the greatest satisfaction of the Italian company: “We were not so fascinated by the complexity of the mould or other technical considerations related to the product, but by participating in such an important project in which to assert (as has been happening often for 55 years now) our all-round knowledge of the footwear world”. A plus that Apego customers are increasingly appreciating: they trust the company so much that they ask for advice, consultancy, development of prototypes not just for soles, but in general for the whole model.

“It is a product development service which certainly does not replace the core business of moulds, but which rewards the work and experience of my increasingly close-knit team. Today, moreover, it is inconceivable thinking to make footwear moulds without knowing how to fully manage the complexity of a project. In addition, knowing how to interpret the challenge of a new model well allows us to reduce the time needed to make the mould, to reduce the number of tests, and to make the production process much more efficient”, concludes Masera. And as we know, today reliability, as well as quality, is highly demanded.